SEO report of unite-shop.org

Britain & Ireland's - biggest trade union Unite the Union Home

www.unite-shop.org/

Britain & Ireland's - biggest trade union


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.unite-shop.org/

Character length : 19

Title
Britain & Ireland's - biggest trade union Unite the Union Home
Description
Britain & Ireland's - biggest trade union
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Britain & Ireland's - biggest trade union Unite the Union Home

Character length : 66

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1102003
Heading structure in the source code
  • <H1> Unite the Union logo
  • <H3> NEW IN
  • <H3> Latest Offers
  • <H2> Welcome
  • <H2> Latest Offers
  • <H2> Personalise
  • <H2> New In
  • <H2> Be Demo Ready
  • <H2> Recruitment
  • <H2> Equality
  • <H2> Learn With Unite
  • <H2> Scotland
  • <H2> Unite in Health
  • <H6> Contact info
  • <H6> Address
  • <H6> Opening Hours
Word cloud
  • products14
  • see7
  • unite6
  • items6
  • new5
  • offers4
  • support4
  • search4
  • union4
  • all4
  • scotland3
  • look3
  • menu3
  • members3
  • equality3
  • latest3
  • recruitment3
  • shop2
  • online2
  • pellacraft2
  • browse2
  • been2
  • recently2
  • specific2
  • help2
  • promote2
  • sign2
  • basket2
  • merchandise2
  • details2
  • take2
  • added2
  • demonstrations2
  • hermitage2
  • right2
  • giveaways2
  • health2
Keyword matrix
wordtitledescriptionsheading
products
see
unite
items
new
offers
Two Word cloud
  • see products4
  • new products2
  • pellacraft ltd2
Three Word cloud
  • products that have been2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 3 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.20
Flesch Reading Ease
74.30
Coleman Liau Index
11.70
Automated Readability Index (ARI)
3.20
Dale–Chall Readability
6.50
SMOG Index
8.00
Spache Readibility
5.00
Number of letters
2005
Number of words
428
Number of sentences
83
Average words per sentences
5
Number of syllables
644
Syllables in words
651
Average syllables in words
1.50
Number of words in first three syllables
58
Percentage of word / syllables
13.55
Words not in Dale-Chall easy-word list
169
Words not in Spache easy-word list
126

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,270 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
23
Number of source domains
1
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.unite-shop.org/.. /2d58b4f8fb338165eeaaaa60c06cc45d.js
List of render blocking css files
  • https://www.unite-shop.org/.. /font-awesome.min.css
  • https://www.unite-shop.org/.. /font-aller.css
  • https://www.unite-shop.org/.. /c0f597d1c1ba3ef33d25e942c89191fa.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • https://www.unite-shop.org/media/js/5993f725ecbda5c8904e28946e36a227.js
File size of all javascript files combined
530.87KB
Javascript minifying
You can save 25.4KB (19% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • https://www.unite-shop.org/skin/frontend/ultimo/child//css/font-awesome.min.css
  • https://www.unite-shop.org/skin/frontend/ultimo/child//css/font-aller.css
  • https://www.unite-shop.org/media/css_secure/49528e920488189a36b1699d754a8b11.css
  • https://www.unite-shop.org/media/css_secure/302b4a7ca589f0cf57e69fabc7981392.css
File size of all css files combined
398.65KB
CSS minifying
You can save 27.5KB (43% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
43.75KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
20
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.unite-shop.org/.. /4a1cb33b7757a32dbc00fa15ff030f2d.cssExpiry time is not specified
https://www.unite-shop.org/.. /c0f597d1c1ba3ef33d25e942c89191fa.cssExpiry time is not specified
https://www.unite-shop.org/.. /2d58b4f8fb338165eeaaaa60c06cc45d.jsExpiry time is not specified
https://www.unite-shop.org/.. /bg.pngExpiry time is not specified
https://www.unite-shop.org/.. /font-aller.cssExpiry time is not specified
https://www.unite-shop.org/.. /font-awesome.min.cssExpiry time is not specified
https://www.unite-shop.org/.. /aller_bd-webfont.woffExpiry time is not specified
https://www.unite-shop.org/.. /aller_rg-webfont.woffExpiry time is not specified
https://www.unite-shop.org/.. /home-icon.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_demo.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_equality.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_inhealth.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_learn.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_new.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_offers.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_personalise.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_recruitment.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_scotland.pngExpiry time is not specified
https://www.unite-shop.org/.. /hp_welcome.pngExpiry time is not specified
https://www.unite-shop.org/.. /logo.pngExpiry time is not specified

 Speed test – Images

File size of all images combined
678.43KB
Image optimisation
You can save 12.1KB (22% compression) by optimising the images below:

 Links

We found a total of 39 different links.
Internal links: 38
External links: 1

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
212.48.93.177
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

cwu-shop.org

cwu-shop.org

unite-shop.org

unite-shop.org

tyco-shop.com

tyco-shop.com

dareshop.org.uk

dareshop.org.uk

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Unite the Union logo, ( 0px from top )
  • H3 : NEW IN, ( 0px from top )
  • H3 : Latest Offers, ( 0px from top )
  • H2 : Welcome, ( 226px from top )
  • H2 : Latest Offers, ( 611px from top )
  • H2 : Personalise, ( 996px from top )
  • H2 : New In, ( 1381px from top )

 Typos

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